In 2021, he made an appearance in the Norwegian film ‘Lange flate ballær III.’ Later, Eckhoff launched his lifestyle brand ‘Apetor,’ named after his YouTube channel, an online portal featuring customized apparel and accessories based on famous Apetor videos. In 2021, he had 1.23 million subscribers on his YouTube channel.
He also shared the link of an article in the about section of his YouTube channel which claimed that alcohol does not warm up one’s body. I only drink a few sips for the sake of the camera, and never much.” Later, while clarifying that alcohol has no contribution towards keeping him warm, Eckhoff said, Various experts on the channel believed that high alcohol intake was the reason behind his indifference to the ice baths. Tor Eckhoff’s videos have also been shown and analyzed on the Discovery Channel. His videos have appeared on international television platforms like the American news network CBS in 2011 and on the Australian breakfast show ‘Sunrise’ in 2016. In 2011, he came into the limelight with his video titled ‘On Thin Sea Ice 2,’ which garnered over a million views within a week. Soon, his videos gained international popularity, notably in Eastern European countries like Poland and Russia and in the United States. Sometimes, he also ate snow or icicles in his videos. A picture of Tor Eckhoff dipping his body in a frozen lakeĪdditionally, in his videos, he often licked things he liked e.g., his car, farm machinery parked next to the forest, and his bike.
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